What are Facebook Page Likes? Importance of FB Page Likes

Email Marketing

You get the information of a user when they like your page which you can use to send emails. All the information that you have after getting a Facebook page like from these new people can be used to segregate the users by applying filters such as age, gender, location, etc. These emails that you send should not be promotional emails because nobody likes promotional emails.

Brand Credibility

Having a significant number of likes on the Facebook page can attract a lot of users toward your brand. These likes on your page work like a magnet for new users to come in and engage with your page. We all know that what we see in front of our eyes is what we believe and with a good amount of likes, users believe in your brand more.

Enhances Visibility

When there is a good amount of likes on your Facebook page, there is a possibility that your visibility increases too. Anything that you post on your Facebook will be shown on the feeds of those who have liked your page and if they are interested, they might engage with your content.

Aids Facebook Marketing

For Facebook marketing, visitors liking your page is basically taking one step toward building a loyal customer and fan base. There is a connection established after getting likes on a Facebook page with the specific business page in a way that other viewers can also see it.

More Engagement

If you create and administer a business page, people liking it shows that they support its efforts. However, liking a Facebook business page means that you, being the owner of that page, will like their page back. That might lead other people who are in contact with that specific page to visit your business page and like it too.

Benefits the Metric

On Facebook, the Page Like metric is typically used to measure how popular your company is. On this platform, users have the option to choose to like those pages of the companies that allow them to follow any updates and changes in the content or their profile. Using the page, a company might share invites for an event with those who like their page.

Benefits Provided by the Likes Received on a FB Page

Better Reach

It is pretty helpful to have a huge number of likes as they help in raising your visibility. Whenever someone likes your page or content, it also appears in the feeds of other people. With that, new relationships with customers are built and whenever you post content that is relevant to them, your followers might be able to relate to it. If your content is more relatable to the audience, they are more likely to comment on it, like it, and share it with their known people. Getting likes on Facebook pages means a user and brand interacting with each other which helps in building loyalty and trust among the viewers.

Tailored Messages

The likes are important because you get the option to send out messages that are tailored to all your followers. It is pretty useful for companies who want their customers to move via their content marketing funnel. If there is a user who is already in connection with your page or content, they are pushed towards learning and customizing new promotional ways.

More Affinity

Getting a like on Facebook Page is considered as an expression of affinity. This means that the visitor or the user is interested in your business and content. Further, they want to hear more about your business from you. It is pretty similar to people choosing to receive email updates about your business. With this, you can forge personal relationships with your customers and get engagement.

More Engagement

As per Facebook's policies, all those who click on the Like button on your Facebook page are engaging, being active, and connecting with you more than an average Facebook user. It also claims that every person who gives a like on Facebook Page has about 2.4 times more friends than those who just have an account on Facebook.

More Website Traffic

With a Like button on your website, you are leading your visitors to your Facebook page and every time your visitors click on the button, all the information about your business and website is shared with their known people through the News Feed. This results in generating more traffic.