Why Comments on Facebook Posts are Important?

Enhanced Engagement

FB post comments are important because this has proven to be the best type of engagement for a company. This is because when your user posts a comment on your post, it shows that they have taken some time out to think about your post and share a response to that. This form of engagement is considered to be a more active engagement as compared to liking a post.

Mentions and Their Effectiveness

Sometimes, users tag your brand in posts or mention you in comments which multiplies your reach. This helps a business to reach a lot of new potential buyers in just a mere moment. If a famous user comments on Facebook posts belonging to you, there are times when a discussion is revoked by people in the comment section, which is effective for your business.

Brand Reliability

A critical factor in highlighting a business from competitors is its reliability. If a customer has confidence in a business only then they will fully trust it. And having positive comments on your Facebook posts can help your brand grow but always take negative comments as feedback.

Reviews and Brand Credibility

Comments on any post act as a review for people who are dicey about connecting with a brand or purchasing a product. Also these comments are beneficial for the business as they can take it as feedback for their products and services and make improvements if needed.

Displaying Emotions

A lot of people think that getting more likes and shares on a post is more important than comments. Well, comments are just another way for users to display their emotions and connect with you. As we all know, the other two ways of engagement for the users are by sharing the post or leaving a Like on them.

Important Metric

If there are no comments and your post is getting a lot of likes and shares, others might not find it to be original or genuine. That is because, whenever users look at your post or want to engage with it, they also want to be sure that the stuff that they are engaging with is genuine. And they do that by reading comments on your posts.

Benefits of Getting Comments on FB Posts

Social Proof

When you see a post about a product or service or anything, if you have anything to say about it, you generally drop a comment about the same beneath the post. On Facebook also, the same can be done. This is one of the three ways mentioned above for the users or audience to engage. These comments act as social proof for other users to be confident about the posts that they are engaging with and make them trustworthy. Facebook can help in making a specific industry known socially and worldwide by making users aware of it. We have also shared the benefits of one such industry i.e. Online Banking and how it is helpful to the general community.

Boosts Traffic

A lot of people leave comments on Facebook posts and they also have the option to post the same comment on their Facebook profile. If they choose to share it, the comment along with your post is shared on their wall. And people tend to like these comments. When they do so, your posts are circulated on the platform going viral.

Comment Threads

Earlier, people used to feel neglected if their comments were missed while the owner of the post replied to different comments. Now, there is an option provided to the owner to respond to every Facebook post comment separately. Meaning, there is a reply feature that you can use to respond to the comment creating a thread so no one feels neglected.

Robust Tools

With Facebook, you get to choose the level of visibility of a comment. This is based on the relationship status of the commenters to each other. There is a user-generated moderation option as well using which you can click on the X option available next to a comment to remove it from the view.

Socially Relevant

The most relevant Facebook comments are raised for every user at the top of their comments list by certain social signals. Moreover, there is contextual information provided. This means that certain commenting profiles can only provide information that has been put in by the user. And only the most relevant information is pulled in by Facebook like the relationship between you and the commenter, where they live, and work information.