What is the Importance of Facebook Post Likes?

Affinity

Getting a like on your post on Facebook is an expression of affinity. This means that the user is interested in your business and might want to hear from you. When users like your posts, it means that they are intrigued by your content and products or services.

More Effective Advertising

There is a record of all the Like activity happening which is stored on Facebook’s advertising platform. If you also use this platform, you can get access to this data so that you can produce better content and highly targeted ads that your viewers or audience will be attracted towards.

Part of Facebook Graph

Likes on Facebook posts are also taken into the Facebook graph. There is a Facebook graph that notices and adds a node for every like given on a page or a post. Anything that you like also appears on the Facebook search page as the engagement on a certain post is increasing which falls under the algorithm of Facebook.

Facebook Algorithm

Facebook’s algorithm works with various key metrics such as post likes, page likes, page follows, post shares, etc. Once your content gets enough likes, it spreads and goes viral on this social media platform. It means that those who are interested in your products or services will be able to reach your business.

Powerful Feature

Facebook has provided users with the Like feature which is quite simple. Users generally use the Like button if they like the post that you uploaded or shared. If we look through the marketing perspective, this could be the most powerful feature Facebook is offering.

Sharing Details

With Facebook posts, you can share details about your business, any deals, and events for your followers to join, etc. Doing so will lead the audience to like your posts and share them with other people. Running a Facebook page can help give your business the exposure that it needs.

Benefits of FB Post Likes

Likes and Dislikes on Facebook

A lot of people know that there is a Dislike button added on Facebook which allows people to dislike a post if they do not find it up to the mark. Earlier, people had the option to like or unlike a post or page to show their feelings. But they could only show their interest by liking the post. However, there has come a dislike button as well which allows users to show that they do not like a certain post or page. So, users can use the Dislike feature to tell the content creator that they do not approve of the content they have shared. Or that it is not up to their expectations.

Increased Visibility

All those posts that have a high number of likes are usually given priority by Facebook's algorithm and are more likely to appear on your follower's news feeds. Due to the increase in visibility, your content is exposed to a larger audience that potentially attracts new followers.

Brand Awareness

Because of the likes that you get on your posts, your brand's awareness is increased and exposed to a wider audience. Those people who like Facebook posts on your page are not only engaging with your content but are also becoming even more familiar with your business leading to recognition.

Engagement Metrics

Likes are basically an engagement type contributing to all the engagement metrics on Facebook. If there is a higher engagement on your content, it indicates to Facebook that your content is relevant to your audience and pretty valuable, further improving your performance.

Audience Insights

Keeping a check of the likes on Facebook posts provides you with valuable insights into the preferences of your audiences and their interests. You can analyze which of your posts have resonated with your audience the most so that you can tailor your strategy according to the customer's needs.