As an advertiser, you must attract more web traffic and conversions for your mobile app. You can achieve this by implementing an effective Google App Install Campaign. The ad campaign will help you connect with the relevant audience and boost the installation of your app. Want to explore more about how to set up a Google app install campaign? Don’t worry in this guide we will understand.
The app advertising campaign will optimize your workflow, making promoting your app on Google or other partner platforms like YouTube easier.
If you want to generate more installation for your app through a paid advertising campaign. In this guide, we will explore the best strategies for app install campaigns and how to get started.
What Do You Mean By Google Ads App Install Campaign?
Google ads app campaign is a way to target your potential audience. Using Google and its merchandise platforms like YouTube, Google Search, and, Google Display Network.
In other words, It is a campaign that enables users to promote in-app conversion actions and boost the installation of apps. This works as a gateway that connects to the global users through various platforms.
This is a very straightforward process, where you have to submit a campaign objective, a few lines of ad copy, some visual assets, a budget, and a bid.
The rest efforts will be taken care of by the algorithm of Google, which analyzes your ad copy and visual combinations to ensure that your app is prioritized over the others and delivers the best possible outcomes.
How to Set up a Google App Install Campaign?
Step 1. To set up your App install campaign, the first thing you need to do is sign in to your Google Ads account. And then click on the ‘+’ icon.
Step 2. Choose a New Campaign.
Click on the “New Campaign” option.
On the right panel, you can see the Universal App button, select it.
Next, you have to choose the platform for your app that has been developed for your app. Select Android or IOS.
Step 3. Select Your App.
From the drop-down menu, find your app and click on it.
Click on the “Continue Button” & then choose a name for your ad campaign.
Enter text in the text idea. You can preview the campaign.
Step 4. Select language and location.
Target your desired location from the entire list.
Choose language.
Step 5. Set your budget & bidding.
Keep in mind that the bidding is the average amount you will pay for every campaign. In the last step, select a run date and click on the confirm button.
That is how you can set up your Google App Install Campaign by following these simple steps.
How do Google Ads App Campaigns Work?
For app installation ad campaigns you do not need to create individual ads. Alternatively, you can leverage your existing assets such as ad copy and graphics from your app store listings, and allow Google to handle all the optimization. This enables a variety of ads across multiple formats and networks.
You must specify the location and language you want to display your ad campaign, along with your budget and bid strategy. Their advanced algorithms can go to work, creating multiple combinations of your campaign to gather data on what performs well and what does not.
Google ads will take care of bidding and targeting automatically. You can choose your priorities, such as return on ad spend, downloads, and, in-app conversions. For example, If Google identifies certain headlines that outperform then others, they will appear in advanced analytics tools such as Google Analytics. This enables you to make more informed decisions about your future ads.
What are the Different Types of Google App Install Campaigns?
Google ads provide you with three main subtypes to choose from based on your goals and objectives. These are the app interface, app installs, app pre-registration, and app installs. Every subtype emphasizes different actions and bidding strategies.
- App pre-registration (only for Android users)
Before launching your app on Google Play, you can go with a pre-registration app campaign to attract audience interest, build excitement, and boost an early user base. This can also assist you in assessing user interest to determine whether there is a market for the app you are creating. Achieving access to a huge audience, and the ability to target the best relevant audience are some of the crucial advantages of running a Google App install campaign. By going with the best campaign type, you can increase the chance of reaching your target audience and Moving closer to accomplishing your objectives.
- App Install Campaign
Running the app install ad campaign means you are searching to motivate more potential audiences to install your app on their mobile devices. Google ads automate both bidding and targeting with the help of advanced technology to help you reach its objectives and get the best possible outcomes.
- App Engagement Campaign
This campaign mainly focuses on re-engaging existing customers who have previously installed your app. You can also motivate users to perform specific tasks within the app, such as making purchases in the app.
How to Optimize App Install Campaign?
It is an undeniable fact that Google prioritizes app-install campaigns. But, by implementing small adjustments to how you optimize your app campaign, It is guaranteed that you achieve maximum benefits. Let’s take an insight into some best ways that you can use to optimize your campaign.
- Consistently Update Your Creative Inventory
Using creative headlines and images is crucial when running your campaign it boosts its effectiveness. While creating your campaign, make sure to use various creative videos and images of different sizes. There are so many reasons for using different sizes of images, if you only use squire size you won’t have access to portrait or video image options, which can slow down in unleashing your full potential.
- Choose Sufficient Budget
After you have set up the campaign, it might take one week for the algorithms of Google to analyze your campaign performance and bring up ways to amplify the campaign. While choosing a budget, it is advisable to set a daily budget that is 50 times your CPI target. In case you find it too excessive, you should aim for a minimum of 10 times your CPA target. Doing this will make sure that your budget is not spent unnecessarily.
- Focus on the App Experience While Adding Video
It is clear that when it comes to attracting leads, no one can work better than the video. And if you do not create engaging videos that won’t attract any app users. According to Google while adding video, it is important to keep it brief and to the point. Customer experience should be given more priority.
If you want to take the full potential of your Google App install campaign, then you need to reach out to the PulsePromote team today. We are a team of expert professionals with over the years of experience in digital marketing and per-pay-click (PPC) advertising niche.
Read our other related article: How to Create Google Remarketing Ads Campaign
Bottom Line: How to Set up a Google App Install Campaign?
Google ads campaigns are an effective strategy for the promotion of the app. They use Google as well as other merchandise platforms to help your app get online visibility and reach your target customers. If are looking to attract users to your app or dealing with less user engagement, running an app installation campaign would be effective for your business.
If you want to explore more about the app install campaign, this guide will help you and provide you with complete assistance.
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