Today’s digital world gives high importance to reviews about a product or business. Customers want video review websites and platforms where they can watch these videos for a business or product before making a purchasing decision.
For that, there have emerged a lot of websites that allow rating your business and/or products. Written reviews are fine, they are important as per Google. But, video reviews are more personal and give new customers more confidence.
Video reviews by customers make a good impression of your business in front of those who are new and interested.
But what makes video reviews so important?
Let’s find out!
What Are Video Reviews?
Video reviews are basically the video content generated by customers or users sharing feedback for that specific business or product. These are a type of UGVC – user-generated video content that are useful for businesses to display as social proof.
They are also known as video testimonials that are like written reviews but in the form of videos. With the help of video review platforms to rate businesses, customers share their experience via videos giving a personal and engaging perspective.
Why Do Video Reviews Matter for Businesses? Why Are They Important?
Businesses need video reviews for their brand or product because they help build trust and credibility. This means that your customers will get social proof that helps enhance your brand’s reputation. This is a great strategy by the various digital marketing companies and an essential part of social media management.
Building Trust and Credibility
When real customers share their experience via videos it can make them highly persuasive. Believing someone else’s perspective for a business or product is easier for new customers than what the company claims in the market.
Improving Online Engagement
With a video review platform to rate products, businesses can get better engagement. Customers who are interested are more likely to visit your website after seeing the feedback. Moreover, videos are more valued by search engines helping to get higher rank for your website.
Enhances Brand Reputation
A video review website to rate businesses acts as a brand advocate. They help in promoting a business regularly and increase brand awareness and visibility. This improves customer loyalty and brings more traffic to the website.
Video Review Platforms Sharing the Growing Influence of Customer Feedback
Customer feedback is utterly important because businesses get valuable insights into the needs and preferences of a customer. The influence that client reviews have are:
Improved Products and Services
Getting direct feedback from the customers helps businesses enhance their products and services according to the needs of the consumers. Also, video reviews make a great marketing strategy for businesses.
Enhanced Customer Satisfaction
By addressing the concerns of your customers, you can ensure their satisfaction. They are more likely to become loyal to you and your business and share positive feedback for you.
Better Decision-Making
Video review platforms for rating businesses and products help other customers make an informed decision. Due to that, the traffic and revenue of the business also increases.
Listing the Top Video Review Platforms for Businesses and Products
Customer reviews play an important role in shaping the purchasing decisions of other consumers. Videos, out of all the review types, stand out as one of the most engaging forms of feedback. Moreover, they are the most trust-worthy form that allow customers to share their authentic experiences.
Now, a lot of video review platforms are available in the market using which consumers can share their feedback for various industries. Take a quick look at the list given below according to their specific niches.
1. General Video Review Platforms to Rate Products and Businesses
ClipsTrust
ClipsTrust offers businesses an option to list themselves and get video reviews via their services available. Not just that, if businesses want to list their products as well, they have the option to do that. Moreover, they can use this product reviews platform to get feedback for their specific product as well.
Industry: All major industries including Digital Marketing, Cryptocurrency, Network Marketing, Information Technology, Real Estate, Tour and Travelers, Finance, etc.
Google Business Profile (Google My Business)
There is a review system of Google that allows users to leave text, photo, or video reviews for a business. Google dominates search engine results and having positive reviews can impact SEO. The best SEO agencies in India have also agreed that with reviews, written and video both, can significantly enhance a business’ rankings. Moreover, it becomes easier to rank your business profile.
Best for: Local businesses, service providers, retail stores
Yelp
It is one of the most trusted video review platforms to rate businesses and get customer feedback. Yelp provides support to customers to upload videos along with their written reviews.
Best for: Restaurants, Hotels, Local Services
Trustpilot
Trustpilot, as most of the people know, is a global review platform. It allows customers to leave their reviews and video testimonials for a specific business. This video review platform to rate businesses is widely used by e-Commerce websites and brands to build credibility.
Best for: E-commerce, SaaS, Online Services
2. E-Commerce & Product-Specific Review Platforms to Rate Business Products
Amazon Customer Reviews
Amazon shoppers frequently upload video reviews and unboxing videos, which heavily influence buying decisions.
For amazon shoppers, uploading videos is like a regular task. They get their products, use them, and make a video during that to upload them on Amazon. Or, they might create an unboxing video and share on Amazon highly influencing the purchasing decisions of other customers.
Best for: Sellers on Amazon, Product Brands
eBay Feedback System
While primarily text-based, eBay sellers can encourage buyers to upload video reviews on external platforms and link them in descriptions.
Even though eBay is primarily text-based, customers can still share their video reviews via external platforms. The sellers on eBay encourage their buyers to upload their videos on external platforms and incorporate the links of their reviews in the descriptions. This is where ClipsTrust can come in handy too. Businesses can list their product on ClipsTrust for free, have customers review them, and then share the link on their product descriptions.
Best for: eBay sellers, Second-Hand Goods
3. Social Media & Video-Centric Review Platforms
YouTube Reviews
The most used and famous platform for sharing videos is YouTube. There are countless product and video testimonials, unboxings and tutorials on YouTube. Businesses can leverage the platform and encourage their customers to share reviews for their products. A lot of the marketing companies also consider this a good strategy for enhancing a business’ online visibility. Being one of the best social media advertising platforms for businesses, YouTube has gained a lot of popularity.
Best for: Brands looking for organic reach
Facebook Recommendations & Reviews
Facebook is another social platform that various companies leverage for increasing a brand’s reputation. Since there is an option to share video testimonials in recommendations and business reviews, Facebook is also an ideal video review platform to rate businesses and products. Local businesses can get a lot of traction from Facebook making social media marketing for small businesses an important factor.
Best for: Small Businesses, Service Providers
How to Encourage Customers to Leave Video Reviews for Businesses?
The simple ways to encourage your customers to leave reviews for their business or product include:
Personalized Request: Communicate with your customers on a personal level by addressing them with their names. Emphasize the importance of their feedback and target your customers when they are satisfied with your product or services.
Offer Incentives: Offer discounts or loyalty points to your customers for sharing their feedback. Having reviews on trusted video review platforms for businesses and products is important, so reward your customers with giveaways.
Simplify the Process: Provide clear and concise instructions to your customers on how to create and share the video testimonials for your products. Offer to help them and add a video link on how to share the review.
Conclusion on Video Review Websites to Rate Products and Businesses
A lot of businesses believe that marketing and promoting their business, products, and services is enough. However, they miss an important part which is reviews. Getting written or video reviews for your business can boost its visibility, credibility, reputation, and traffic to new heights. With the help of video review platforms to rate businesses, customers can share their experience. Whereas, businesses can get insights on how their customers perceive their products. Moreover, they can increase their revenue generation and sales with this and gain SEO benefits as well.
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